From 7 to 10 September, I attended China’s biggest international expo – China International Fair for Investment and Trade in Xiamen, China along with my colleague, Katya. 70 Australian exhibitors and delegates joined the Australia China Business Week delegation to showcase and promote their services, businesses and investment opportunities. Throughout the 5 day mission, delegates attended a variety of functions including the official CIFIT Welcome Event (where I was fortunate to see Jack Ma, founder of Alibaba, speak to a VIP crowd), the official ACBW 2015 China Forum and a number of business matching events.
The Australian Pavilion, organised by the Australian Business Forum, was the highlight of the trip. The Pavilion showcased a variety of businesses ranging from financial services, agricultural projects, real estate and wine. With its distinct Australian branding, it attracted literally tens of thousands of visitors, investors, entrepreneurs and businesses with a genuine interest in Australia as an investment and business destination.
In addition, I chaired the bilingual ACBW China Forum which was co-hosted by the Fujian Government’s Department of Commerce. Deputy Director General from the Department of Commerce, Mr. Shaohe Chen, also presented to the audience, commenting on the importance and future of the Australia-China relationship. The Fujian Government and ABF also organised a unique opportunity for Mission delegates to engage exclusively with local businesses, and present their projects and services in a one-on-one business matching setting. We also attended the Business Matching Symposium hosted by CIFIT where we met a variety of individuals and businesses from across China looking to engage with the Australian market.
Overall, the Mission was a fantastic opportunity to source investors for a variety of projects, to promote Australia in China as a business and investment destination and to make valuable connections and networks in China. After recently singing an MOU with the Fujian Government, ABF will host another Australian Pavilion at next year’s CIFIT in Xiamen. If you want to be a part of the 2016 delegation, please keep the 8 and 9 September free and we will be back in touch at the beginning of next year with more information.